A company’s primary focus is to get the most out of its marketing efforts, turning leads into revenue and connecting with their audience. One of the most common questions companies ask is “Can Google Ads help the business to grow?” The answer to this is YES! Advertising on Google Ads for Business is one of the perfect decisions you’ll make to expand your reach, find new customers, and grow your business.
Google Ads (formerly referred to as Google AdWords) is the world’s largest and most generally used online advertising platform, and by advertising on Google, your business can reach a possible audience of millions.
What is Google Ads?
Google Ads also referred to as Pay-Per-Click service (PPC) or Search Engine Marketing (SEM) is a form of digital marketing strategy that permits you to make and run clickable ads that are displayed on the search engine results page, YouTube, and relevant platforms.
PPC system is one among the foremost effective and competitive tools. It involves building brand awareness, increasing website traffic, driving purchases, in-store visits, increase in leads also reaching bent your targeted audience – Google Ads services are the best solution to achieve what you need.
Google ads offer different targeting methods to succeed in reaching potential customers if they are looking for your products or services. PPC gives you full control over the amount set for ads and no minimum ad spend is required! You only pay once you get results (when someone interacts with your text ads or video ads) and don’t need to worry about over-spending on your marketing budgets!
How Google Ads Works?
Google Ads works like an auction, but unlike a daily auction, it’s not just your bid that matters – the auction takes the quality and relevance of your ad campaigns into account.
The Google Ads auction is mainly centered around the concept of keywords. Advertisers research and identify keywords that are relevant to their business – and that searchers are likely to use when trying to search something – and bid on them, stating how much they’re willing to pay whenever a Google user clicks on their ad.
The ad auction takes place every single time someone enters a keyword on Google meaning for each single search for keywords you’re bidding on represents a chance for your ads to be shown to prospective new customers. And since those prospects are actively trying to find what you’re selling, you’ll be exposed at the right moment. This is what makes google ad services so powerful, and one of the best ways to grow your business.
Now the question is, how does one know if this is often what you need? Read on!
Benefits of Google Ads for Your Business
Ever considered how often you Google to seek out information about products or services? Think about it, many users go browsing to seek information and research about products and compare the products or services by reading reviews or contacting the business directly. With text ads or display ads, whenever they conduct an inquiry that contains “keywords” relevant to your business, users get to see your ads immediately.
Read the below points to understand the benefits of google ads for business and then choose the right company that provides quality PPC services in Bangalore.
- Giving You the Reach You Need
It provides potential customers with relevant results that resonate with what they’re checking, and target ads to best fit them. The idea behind this is Google ads provide your customers with the right information at the right time at the right place!
Once your Ad goes live, you get real-time updates and instant results on your visitor data. You can also evaluate the effectiveness of the keyword lists, and layer your customers supported by different intent or behavior through their browsing habits. As such, Google ads services will get you the specified conversion you would like and meet your goals once you choose the proper campaign type for your Ads.
- Accurate Measurement and Tracking
The main advantage of digital marketing compared to traditional marketing channels is that it can assist you to find accurate leads easily. It allows marketers to track the results of their marketing efforts, such as website traffic, conversion rates, user behavior, and types of consumers that visit the websites/apps.
With Google Ads you can get complete data on the number of clicks on your ad, how many leads have been generated, how much traffic you have got from Ads to your website, which keyword generated the foremost traffic and leads, and how much does it cost you per lead.
- Google Ads works faster than SEO
The topmost Google ad benefit is that it works faster than SEO. Both SEO and Google Ads are search engine marketing strategies to get more traffic and leads. But, a well-optimized Ad campaign can work much faster for a business to get the much-coveted first spot in search.
Of course, this doesn’t mean that you simply should ignore organic sources, as they have much more long-term benefits. But with Google Ads, there’s a far better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you recognize exactly what’s happening with the ads.
- Ease of Remarketing
One of the good benefits of Google Ads is reconnecting with your website visitors. You visit a website, stay on it for a while, and then leave. But then you retain seeing ads for the corporate, or maybe the merchandise page you were on. That’s retargeting.
With Google Ads, if an interested customer has visited your website, by adding retargeting tags you can target your ads to follow them on the Google Display Networks, or Google search which results in increased conversion.
In all, the effectiveness of the Google Ad campaign is subjective to the company’s objectives and goals set which can be affected by different factors. Still, confused about choosing which campaign type suits your business model?
Our Team of Google Ad specialists will help you achieve your goals and stay within your budget. Contact us and let our experts explain how Google Ads for Business works.