Lead generation is one of the main focus areas for marketers and therefore the businesses for their growth. An increase in leads means an increase in brand awareness and interest in your company’s products or services. A well-optimized lead generation strategy creates strong relationships with potential customers who invest in your business for a long time.
On just one occasion or another, you would have probably asked yourself, “How can we increase lead generation?” So here’s a couple of lead generation strategies that you could blindly follow.
What is lead generation?
A lead is simply someone who’s shown interest in your business in some way. Basically, you can consider anyone who has given you their contact information—to know more about services, buy a product, to attend a webinar, to download a free guide, to sign up for your newsletter, etc.—as a lead. Because this person has engaged with your website and requested you to contact them typically through email or over the phone. they’re inside your sales funnel.
Accordingly, lead generation is just the method of filling your sales funnel with people who have an interest in your business. Anything that gets someone to offer you permission to contact them or remarket to them will be a lead generation tactic.
What Is a Lead Generation Strategy?
A lead generation strategy includes tactics that attract interested people to your business and convert them into leads. There are mainly 4 components included in lead generation strategies:
Lead Capture: It is a method to collect information from a lead. Information may include the lead’s name, contact number, email, etc.
Lead Magnets: A method that drives people to become new leads.
Lead Qualification: It is the process of identifying the possibilities of a lead becoming a customer.
Lead Segmentation: The process of dividing the leads based on their information. (e.g., employment title, the lead magnet that attracted them, pages they visited on your website).
To fulfill each of these components, there should be proper and reliable lead generation strategies to follow up.
Different Types of Lead Generation Strategies
- Use Chatbot Conversations
A chatbot is a custom software application that is used to conduct an online chat conversation on your website. It is a great lead generation tool that interacts with your website users with a predefined conversion and collects the necessary data from the user for further processing.
- Better Paid Ads!
Use paid ads as one of your lead generation strategies. Focus on Facebook, Instagram & Google’s powerful targeting options to show ads for the people who are most likely to be interested in your company’s products or services. You can target people on macro levels (using demographic segmentation) or micro levels (using behavior), allowing you to connect with a very specific audience.
- Optimize top performing organic pages for lead generation
Organic traffic gets maximum results at any time, sometimes for years within the future, and with no extra budget required after you’ve created the content. A lot of visitors from organic search is possible with high-performing SEO-optimized content that’s valuable and relevant for your audience.
Always keep track of which pages are performing well in SERP so you can optimize these for lead generation. By looking at the forms, CTAs, and performance of the page, you can maximize how many visitors become leads.
- Create Gated Content
Gated content is an online resource only accessible to users once they fill out a form. Unlike normal landing pages or blogs, here the content is “locked”. Website Visitors must complete a lead capture form to access the content.
This lead generation strategy is effective because it gives the visitors something useful for free of charge while attracting high-quality leads. Gated content assets often include ebooks, whitepapers, sample reports, etc.
- Host an Event
Hosting an event is one of the Lead generation strategies that can be done both online and offline. Conducting an online or offline event to attract and serve your target market while capturing their contact information via event registration.
Also, use live events as opportunities to attach with customers in real-time in order that you’ll answer questions, answer objections, study your audience, and actively guide prospects through the sales funnel. A few event options to consider are webinars, seminars, workshops, etc.
- Create remarketing campaigns
PPC is a great strategy for bringing high-quality traffic to your website but, no matter how good you create campaigns based on targeting, the majority don’t simply convert into leads right away.
This is why remarketing campaigns are so important because they will allow you to keep track of visitors engaged with your website until they’re ready to take action.
- Use heatmaps to pinpoint conversion barriers
Heatmaps are an important CRO feature and we’ve seen how Crazy Egg uses them as a lead generation strategy by offering them as a free tool on its website.
Heatmaps show you where users click, scroll, move their mouse and reveal crucial user actions that assist you to discover UX and conversion barriers. For example, you’ll see if users scroll right past your CTA when this could be the element on the page that grabs their attention most.
At present, there are many different successful lead generation strategies out there, including those that we’ve mentioned above. What’s important, however, is choosing or experimenting with the ones that will be successful for your business. so it’s always important to get lead generation services from the companies who understand your business.